From the
breakthrough
to the row crop.
M2L is an advisory practice for ag tech and life sciences companies that have crossed the science threshold and now face the harder question — how do we actually get this to market. Pragmatic, operator-led, built on twenty-plus years of bringing innovations from lab bench to commercial scale.
Where M2L spends its time. Each engagement is shaped to one or more of these five.
Business Development
From first conversations to signed term sheets. Identifying the right partners, structuring the deal, and shepherding it through the diligence and contracting phases that kill more good ideas than bad science ever does.
Partnership Strategy
Knowing when to license, when to acquire, when to co-develop, and when to walk. Strategic frameworks built on decades of watching what works and what doesn't in ag and life sciences alliances.
Commercial Pathways
Translating a technology platform into a commercial pathway with real customers, real economics, and a defensible go-to-market. The work between proof-of-concept and product-market fit.
Alternative Biofuels
Deep operational experience in the climate-smart oilseed space — pennycress, winter cover crops, low-carbon fuel and feed markets — including offtake structuring and supply chain integration.
Network Building
Twenty years in St. Louis ag, plus board and trade-organization seats, plus founding-member status in the ACME Ag Consulting network — meaning the door you need opened, M2L can usually open.
The kind of work behind the practice.
Chief Operating OfficerCoverCress Inc.
Helped advance a novel climate-smart winter oilseed crop designed to deliver new farm revenue streams while supporting low-carbon fuel and feed markets. Sat on the executive leadership team through the company's commercial transition.
Helped secure the company's first product offtake agreement, led work tied to its Series C-1 financing, and was part of the team through its successful exit in 2022.
Exit · 2022Industry LeadPennycress Bioenergy Initiative
Contributed to the USDA/NIFA-funded IPREFER initiative — a multi-institutional program advancing pennycress as a scalable bioenergy solution. Led supply chain coordination and industry engagement across academic, government, and commercial partners.
Bridge · Lab to FieldDirector, Global Business DevelopmentBioSTL
Supported the growth of one of the most concentrated ag tech ecosystems in the world. Helped global startups and established players find the right entry points, partners, and customers in the St. Louis innovation corridor.
Network · Operator ClassCommercial LeadershipPfizer · Monsanto · Bayer
Roles spanning sales, product management, portfolio strategy, market development, and supply chain integration. The classroom for how large ag and life sciences organizations actually decide what to commercialize, what to kill, and what to license in.
Foundation · Two DecadesThe promise behind every engagement.
Ag is unforgiving of pretty PowerPoints. The science either makes it through the supply chain to a farmer who will plant it, a buyer who will pay for it, and a regulator who will let it through — or it doesn't. My job is to help that happen.
Two decades. One throughline.
Matt Luetje is the Founder and President of M2L Ag Consulting, an advisory firm focused on helping ag tech and life sciences companies bridge the gap between innovation and full-scale commercialization. He brings a pragmatic, operator-led perspective shaped by a career spanning pharmaceuticals, agribusiness, economic development, and venture-backed startups.
Most recently, Matt served as Chief Operating Officer of CoverCress Inc., where he played a central role in advancing a novel climate-smart winter oilseed crop. As part of the executive leadership team, he helped secure the company's first product offtake agreement and led efforts tied to its Series C-1 financing and successful exit in 2022.
Earlier in his career, Matt held commercial leadership roles across organizations including Pfizer, Monsanto, and Bayer, with experience spanning sales, product management, portfolio strategy, market development, and supply chain integration. He also served as Director of Global Business Development at BioSTL, supporting the growth of the St. Louis ag tech ecosystem.
He is recognized for translating scientific innovation into commercially viable outcomes and building partnerships that drive long-term value.
Independent practice. Bigger bench.
M2L is one of six independent practices that came together to form ACME Ag Consulting — a senior network covering brand, communications, government affairs, business development, and fractional leadership across agriculture and food.
When an engagement needs more than one specialty, M2L pulls from a bench Matt would trust with his own business. One front door, one point of contact, the depth of a much larger firm and none of the overhead.
Visit ACME Ag ConsultingWorking on something commercially serious?
Send a note about what you're building and where you're stuck. M2L replies within one business day. No pitch deck on the first call, no commitment to engage, no instant scope-creep.